In association with the CIM, we are proud to present four unmissable marketing intelligence keynotes from CIM accredited marketing experts providing vital insight into the changing marketing landscape.
CIM Keynote Session Preview
‘Contextual Content: From Websites to Wearables to Wherever’
Rebecca Lieb, author of ‘Content – The Atomic Particle of Marketing’ will be providing a fascinating keynote explaining how digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagements and how content is going beyond screens, into a connected world of beacons, sensors, the Internet of Things and more!
Rebecca Lieb, Analyst, Advisor and Content Marketing Expert
Paul Armstrong, author of ‘Disruptive Technologies’ will be presenting on key themes from his book providing a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and what’s the best response?
Dale Lovell, author of ‘Native Advertising’ will be presenting around the key themes from his book providing a guide to the rise of this exhilarating channel, the impact it has on the digital media space, and what marketers and businesses need to know to succeed.
The power of emotional video marketing is now well-established. In fact we could say that it is one of the most significant drivers of behaviour change. But how can B2B brands tap into emotional content to meet their objectives?
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation including Facebook, Home Depot, Nestl”, Anthem, Adobe, Honeywell, DuPont, IBM and many more..
Paul Armstrong runs the technology advisory HERE/FORTH where he helps clients including PwC, Coca-Cola, O2, P&G, jkrGlobal and MEC understand trends and how to sensibly apply emerging technologies strategically.
Dale Lovell is Chief Digital Officer at Adyoulike, the UK’s first and leading native advertising agency, with over $20M global turnover per year. Dale Lovell sits on the UK IAB (Internet Advertising Bureau)’s Native and Content Council, and is soon to join the IAB US.
Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives.